Business Plan Dashboard
Greece's First Comprehensive Pet Care Platform
Confidential - Seed Round | Updated: Jan 20, 2026🚀 Beta Launch: January 20, 2026 - LIVE NOW!
390+
Web Features Built
Sprint 82 Complete
40+
Mobile Screens
✅ COMPLETE!
100+
API Endpoints
Fully Tested
124
Database Models
Scalable
Executive Summary
VisionEasyPet Club is a super app that consolidates all pet-related needs into one platform: health management, veterinary services, social connection, and commerce. NEW (Jan 19): Professional marketing videos (3 languages) produced for €10 vs €3,000-5,000 agency quote. 100% security compliance achieved. World-class mobile UI deployed.
🎬 Marketing Videos: 4 Professional Videos (EN, ES, FR, IT) - 1080p HD, 35 seconds each | Production cost: €10 vs €3,000+ agency quote | YouTube Channel
TAM
€1.14B
SAM
€272M
Year 5 Revenue
€14M
Seeking
€300K
Key Highlights
Why Invest✅
Product Complete
390+ API endpoints + 70+ pages + 40 mobile screens, production-ready, Sprint 83
🎬
Professional Marketing
3 videos (EN, EL, IT) for €10 cost = 99.7% savings vs agency
🔒
Security Compliance
100% secure - all P0 vulnerabilities fixed
🥇
First Mover Advantage
No direct competition in Greek pet tech
💰
Multi-Revenue Model
6 revenue streams + 40% mobile bookings by Q3 2026
📈
Scalable Technology
Architecture supports 500K+ users
5-Year Financial Projection
Forecast4M
Pets in Greece
1.2M
Pet Households
€850
Annual Spend/Household
35%
Pet Adoption Growth
Market Size Breakdown
TAM AnalysisFavorable Market Trends
Opportunity
Pet Humanization
68%
Consider pets as "children"
Digital Adoption
78%
Greeks using smartphones daily
Pet Insurance Growth
25% YoY
Still underpenetrated (5% vs 25% EU)
E-commerce Growth
40%
Greek e-commerce 2020-2024
Competitive Landscape
First Mover| Competitor Type | Examples | Their Limitation | Our Advantage |
|---|---|---|---|
| Individual Vet Websites | Clinic sites | No booking, fragmented | ✓ Unified platform |
| Pet Insurance | Allianz, Eurolife | Single product, no ecosystem | ✓ Full health management |
| Pet Food Delivery | Generic e-commerce | No health integration | ✓ Smart recommendations |
| Social Networks | Facebook groups | Not pet-focused | ✓ Pet-first community |
€14M
Year 5 Revenue
40% from mobile
46%
Year 5 EBITDA Margin
Profitable
350K
Year 5 Users
Scale achieved
8,000
Year 5 Providers
Network effect
Revenue Streams
Year 3 MixUnit Economics
LTV:CAC| Segment | LTV | CAC | LTV:CAC |
|---|---|---|---|
| Premium User | €347 | €10 | 35x |
| VIP User | €796 | €12 | 66x |
| Basic Provider | €1,500 | €50 | 30x |
| Pro Provider | €2,992 | €60 | 50x |
All segments exceed 3x threshold
Extremely Healthy Unit Economics
5-Year P&L Summary
Projections| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Revenue | €280K | €950K | €3.2M | €7.5M | €14M |
| Gross Profit | €238K | €807K | €2.7M | €6.4M | €11.9M |
| Gross Margin | 85% | 85% | 85% | 85% | 85% |
| EBITDA | -€150K | €127K | €1.1M | €3.2M | €6.5M |
| EBITDA Margin | -54% | 13% | 34% | 43% | 46% |
6
Core Modules
390+
Web Features
40+
Mobile Screens Built
✅ COMPLETE!
Live
Production Status
Platform Modules
Features
🐕
12 pages
Pet Management
Profiles, health records, QR tags
🏥
10 pages
Provider Discovery
Search, ratings, booking
📊
15 pages
Provider Dashboard
Schedule, earnings, analytics
👥
8 pages
Social Network
Posts, follows, playdates
🛒
10 pages
Marketplace
Insurance, products, food
Product Roadmap
2026Completed
Core Platform
390+ APIs, Sprint 83, production-ready with 100% security compliance
Jan 2026 ✅
Mobile App COMPLETE!
40+ screens built • React Native + Expo • $484/yr cost • Ready for App Stores
Q1 2026
N8N Automation
Booking reminders, email automation, team notifications
Q2 2026
AI Features
Health assistant, prescription management, pharmacy integration
Q3 2026
Italy Launch
Multi-language support, B2B API platform
Q4 2026
Advanced Features
Pet food marketplace, genetic testing, wearables
Tech Stack
Modern Architecture⚛️
Frontend
Next.js 14, TypeScript, Tailwind
🔧
Backend
Node.js, Prisma ORM, PostgreSQL
📱
Mobile ✅
React Native, Expo SDK 50, 40+ screens
🤖
Automation
N8N, Email, Telegram
☁️
Infrastructure
VPS, Cloudflare, GitHub Actions
💳
Payments
Stripe Connect, Apple/Google Pay
€8.1B
European Pet Services Market
5.3% CAGR
Q3 2026
Italy Launch Target
First Expansion
34M
German Pets
21.9% EU Market
25%
UK Pet Insurance
Highest in EU
International Expansion Roadmap
3-Year PlanYear 1 (Current)
Greece Foundation
Build playbook, achieve product-market fit, 500+ providers
Q3 2026
🇮🇹 Italy Launch
58M pet population • Nafsika leads international growth • Partner with Italian pet chains
Q1 2027
🇩🇪 Germany Entry
34M pets • Insurance + premium wellness • 21.9% of EU market
Q3 2027
🇬🇧 UK Launch
Digital-first market • 25% insurance penetration • Subscription bundles
2028
🇫🇷🇪🇸 France & Spain
Complete Top 5 EU coverage • 70%+ of European market
2028-2029
🇨🇦🇺🇸 North America
Canada: 16M+ pets, $3,700/household • USA: 135M+ pets, $1,500/year • Largest global markets
Target Markets Analysis
Pet Spending| Country | Pet Pop. | Spend/Pet | Strategy |
|---|---|---|---|
| 🇬🇷 Greece | 4M | €850/yr | Foundation ✓ |
| 🇮🇹 Italy | 58M | €350/yr | Multi-service |
| 🇩🇪 Germany | 34M | €500/yr | Insurance lead |
| 🇬🇧 UK | 29M | €600/yr | Digital-first |
| 🇫🇷 France | 30M | €350/yr | Grooming focus |
| 🇪🇸 Spain | 28M | €200/yr | Value + daycare |
| 🇨🇦 Canada | 16M | $3,700/yr | Premium + bilingual |
| 🇺🇸 USA | 135M | $1,500/yr | Largest market |
Expansion Strategy by Market Type
Go-to-Market
🏆
High Digital Adoption
Germany & UK
- Lead with: Food subscriptions + Insurance
- Partner with: Digital pet platforms
- Leverage: High online adoption rates
💅
Service-Focused
France & Italy
- Lead with: Grooming + Wellness
- Partner with: Pet store chains
- Layer in: Sitting/walking later
📈
Fast-Growth Value
Spain
- Position: Value-plus-premium bundles
- Focus: Daycare + boarding for dogs
- Partner: Premium food brands
🌎
North America (Wave 3)
Canada & USA
- USA: Largest market, $136B annually
- Canada: Bilingual EN/FR, premium services
- Lead with: Insurance + tech partnerships
👨💼
Emmanuil Kokolantonakis
CEO / CFO / CTO (CO-FOUNDER)
Full-stack technical founder with 10+ years in software development.
Leads strategy, technology, finance, and product development.
👩💼
Eirini
Commercial Director (CO-FOUNDER)
B2B sales and supplier relations specialist.
Leads partnerships, negotiations, and revenue operations.
👩💼
Nafsika
Provider Relations & Intl. Growth (CO-FOUNDER)
Provider onboarding and international expansion lead.
Manages PR, social media, and Italy market entry.
Team Growth Plan
Hiring Roadmap| Department | Year 1 | Year 3 | Key Roles |
|---|---|---|---|
| Executive | 3 | 3 | CEO, COO, CTO |
| Engineering | 2 | 8 | Full-stack, Mobile, DevOps |
| Product | - | 3 | PM, Designer, Data |
| Sales | 1 | 4 | B2B Sales, Account Managers |
| Marketing | - | 3 | Growth, Content, Social |
| Operations | 1 | 4 | CS, Provider Success |
| Total | 8 | 25 |
€300,000
Seed Investment Round
40%
Engineering
30%
Sales & Marketing
15%
Operations
10%
Legal
5%
Reserve
Milestones for This Round
18 MonthsMonth 3
Athens Launch
100 providers, 2K users
Month 6
Product-Market Fit
500 bookings/month
Month 9
Unit Economics
LTV:CAC > 3x validated
Month 12
Revenue Traction
€25K MRR
Month 18
Series A Ready
€80K MRR, Greece coverage
Risk Analysis
MitigationsMEDIUM
Slow User Adoption
Strong launch marketing, referral incentives
MEDIUM
Provider Resistance
Free tier, demonstrate ROI quickly
HIGH
Key Person Risk
Document everything, cross-train
LOW
Tech Infrastructure
Backups, monitoring, redundancy
Exit Potential
Comparables| Company | Acquirer | Value | Year |
|---|---|---|---|
| Rover | Blackstone | $1.35B | 2023 |
| PetIQ | Praetorian | $1.4B | 2023 |
| Chewy | IPO | $8.9B | 2019 |
Year 3-4 Target
€20-50M
Strategic Acquisition
Year 5-7 Target
€100M+
Series B+ / Exit
Ready to Discuss?
Let's talk about how EasyPet Club is transforming pet care in Greece.